PayMaya unveils new service for gamers

Financial technology player PayMaya is targeting the growing online gaming market in the Philippines to further grow its business, introducing a new in-app service that allows gamers to purchase digital gaming products.

Called PlayMaya, the new in-app tile gives PayMaya users an “embedded e-commerce experience” by providing them access to deals, rewards for in-game purchases, free mini games, access to tournaments, and curated content from gaming personalities.

“As we continue building our unmatched enterprises and consumer payment solutions and offer new adjacent financial services, we are strengthening consumer affinity with relevant and enjoyable features anchored on cashless payments,” Shailesh Baidwan, President of PayMaya Philippines, said.  The online gaming market in the Philippines is considered a high-growth area, with British international Internet-based market research and data analytics firm YouGov reporting that 4 out of 5 Filipinos were engaged in mobile or video games in 2020.