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Apr 27 2023 Alphabet, Meta lure back advertisers as smaller rivals expected to struggle
By: Business Inquirer
Source: business.inquirerAdvertisers are sticking with safe havens Alphabet and Meta Platforms in an uncertain economy, their quarterly results showed, likely helping the tech giants take market share away from smaller digital ad sellers such as Snap Inc.
Following a pandemic-led spending bonanza by advertisers who wanted to reach customers online, ad sales-reliant tech firms…